New China MD for Added Value

WPP brand development and insight consultancy Added Value has appointed Kenneth Lee as Managing Director for China.

Lee will be based in Shanghai and will report to Katie McClintock, the firm's CEO, Greater China. He brings more than eighteen years of market research and brand strategy experience, including spells leading and managing Nielsen China's businesses and serving as its Vice President, Commercial Operations, Greater China.

In his new role, he will oversee the operations of three offices in China, implementing strategy and managing a number of key client relationships. McClintock describes the new arrival as 'a marketing veteran who brings unparalleled industry expertise and in-depth knowledge of the rapidly evolving Chinese market'.

Added Value, which now boasts seventeen locations in eleven different countries, is part of WPP's Kantar and is online at www.added-value.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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