Target Acquires A&G

In the US, employee-owned Target Research Group has acquired Montvale, NJ-based full service agency A&G Research. Terms of the deal were not disclosed.

A&G's work includes brand equity, attitude and image studies, market segmentation, Hispanic research, product testing and tracking studies. Following the acquisition the firm will remain a separate business, with founder Rich Grinchunas continuing in his leadership role.

Greg Spagna (pictured), CEO of Target, says the buy is in line with the firm's strategy to buy companies who partner with their clients as an extended research arm. The acquisition of A&G will increase our revenue base to fund new product entries, primarily in the area of cloud or big data and social networking predictive models.'

Web sites: www.targetresearchgroup.com and www.agresearchinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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