Evidon Appoints First COO

In New York, former Forrester Research exec Emily Riley has joined digital marketing intelligence company Evidon as its first Chief Operating Officer.

Evidon (formerly known as The Better Advertising Project) develops technology to help clients comply with privacy laws, and offer consumers transparency into and control over how their information is used online.

Riley (pictured) joins from behavioral targeting technology firm Audience Science, where as VP, Product & Marketing, she led the company's repositioning from an ad network to a data management and media-buying platform. She worked as an analyst at Jupiter prior to its acquisition by Forrester Research in 2008, after which she led Forrester's Interactive Marketing research business as VP and Research Director.

In her new role, Riley will lead the go-to-market strategy for enterprise products on the Evidon Labs platform.

Founder and CEO Scott Meyer comments: 'Emily's years as a respected industry analyst give her a deep perspective that enables her to act ahead of the market. Joining the company that 'reveals the invisible web' for its clients, Emily is a perfect fit for Evidon.'

Web site: www.evidon.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.