Toluna Launches PowerPosition Automated Survey Tool

Online community and survey technology provider Toluna has launched an automated survey tool called PowerPosition, promising fast-turnaround insights into positioning and communications.

The tool is part of Toluna's QuickSurvey polling service, which enables companies to launch online surveys, access its panel community, and receive real-time poll results 24/7. PowerPosition provides a four-step platform through which users can identify their own brand or product, name three competitors, list ten key attributes of a brand/product/service to assess, and target who they want to interview. After following these steps, results are available in real-time, with most projects complete within a few hours.

The tool offers access to a panel of more than six million global consumers, and a full suite of analytics.

Web site: www.toluna-group.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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