Acxiom Ramps Up US Team

Business data specialist Acxiom has hired Peter Davis as Group Vice President, Global Consulting and Analytics; Chris Polishuk as Group Vice President, West Coast; and David Bonalle as Head of Digital Impact.

Acxiom combines consumer data and analytics, data integration and consulting solutions for personalized, multichannel marketing - including a suite of products to provide customer segment data based on lifestyle and intent to purchase profiles. The firm is headquartered in Little Rock, Arkansas with additional locations around the US, and in Europe, Latin America and Asia Pacific.

Davis (pictured) joins from management consultancy BCG consulting, prior to which he was President of McGraw-Hill Education, leading the company's efforts to develop digital learning platforms and tools. Earlier, he served as EVP of Global Strategy for The McGraw-Hill Companies, MD of Novantas, and a Senior Partner at Booz Allen.

Polishuk is a former Acxiom executive who is returning to the company to lead the West Coast business. He joins from Birst where he ran direct sales for North America, and he also held sales and business development positions at Nimblefish, SAS and Protagona.

Bonalle previously worked at BNY Mellon bank as MD and Head of Big Data. Previously he served as EVP and Head of Marketing and Client Insights at KeyBank, and he spent fourteen years at American Express, where he worked in both the card issuing and merchant divisions.

In their new roles, Bonalle and Davis will be based in New York, while Polishuk will work from San Francisco. Nada Stirratt, Chief Revenue Officer, comments: 'We are thrilled to welcome David, Pete and Chris and equally excited about our company's ability to attract such smart and talented individuals with both deep industry expertise and clear alignment with our vision.'

Web site: www.acxiom.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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