Ipsos Buys Michigan's RDA Group

Ipsos has announced the acquisition of US-based RDA Group, which specialises in quality tracking and customer satisfaction studies for auto manufacturers and other corporate clients.

RDA (Research Data Analysis, Inc.), founded in 1969 by Tony Pietrowski and currently led by his son Donald, is headquartered in Bloomfield Hills near Detroit, and has 180 professional staff. In February, the Group announced 2014 revenue of $23.8 million, up 14% year-on-year and up 60% over the last five years.

Ipsos says the buy will boost its presence in the US, and give it a 'much stronger footprint in the automotive industry', and that RDA's quality-measurement and reporting platforms will strengthen its existing syndicated club-studies. RDA is also known for integrating data from multiple sources including survey returns, proprietary client-specific processes, product and engineering metrics.

Didier Truchot, Ipsos Chairman & CEO, said of the deal: 'We are very proud to have been able to convince the Pietrowski family and all the RDA teams to join Ipsos. RDA is an American company that has developed a specific approach to the quality measurement of car manufacturers' products and services. Over time, RDA has been able to develop its activities with some of the most important, being based on outstanding proprietary solutions and technologies. Our intention, by bringing together the expertise and customer base of Ipsos and RDA is to develop an offer that will meet the interests of all manufacturers in all the markets where they operate'.

Donald Pietrowski comments: 'RDA Group is excited to become part of the Ipsos organization. With its global reach, we will be able to improve upon the high level of services that we have provided to our client-partners throughout the years in a consistent way across the globe'.

Web sites: www.ipsos.com and www.rdagroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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