BrainJuicer Launches Comms Testing Tool

UK-based online specialist BrainJuicer has launched a new communications testing tool called ComScan, providing overnight measure of the 'emotional resonance' of creative.

The new service taps into the theory of System 1, which describes the way consumers make most of their decisions - quickly, intuitively and emotionally. ComScan facilitates iterative tests/re-tests of creative ideas to aid in media planning/spend guidance, while keeping the focus on emotion - understanding how those ideas make consumers feel and why.

Clients can deliver stimuli to BrainJuicer by 4pm, and receive details about the emotional drivers of their creative ideas by 10am the following morning.

Alex Hunt (pictured), President - the Americas, comments: 'ComScan is a superb tool for getting the fast creative read clients need, when they need it. Our clients have a real urgency for a copy testing solution that can test cross-channel/cross-stage creative quickly and cost effectively while at the same time tapping into the System 1 emotional response that is predictive of long-term brand growth'.

Web site: www.brainjuicer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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