Fast-Growing Relish Appoints Four in London

Full service agency Relish Research has appointed former TNS director Rebecca Harrison as Head of Qualitative. The firm has also hired Yimen Lee as an Account Director, Ute Wenkemann as Qualitative Research Manager, and Matt O'Brien as an SRE.

London-based Relish conducts qual and quant research in areas such as brand and advertising tracking, brand positioning, new product development and advertising and communications development. The firm recently relocated its HQ from Chiswick into new offices complete with viewing facilities in Hammersmith, and its Leeds team has also moved to larger premises in the last few weeks. Company founder Monique Drummond says the business needed larger premises and more creative space after 20% year-on-year growth over the past three years.

Harrison served as Group Director at TNS for the past eighteen months. Prior to this she held senior roles at Added Value, The Leading Edge, Insight Asia, and Asia Market Intelligence. In her new role, she is tasked with developing the Qualitative team's expertise in emerging techniques, while expanding the agency's international work and client portfolio.

Lee recently served as an AD at Firefish, before which she spent more than seven years at Hall & Partners, was a Brand Consultant at Sparkler, and Field Project Manager / International Project Exec at Nunwood. Wenkemann has worked for the past two years at UK agency Skopos, latterly as Senior Research Manager, co-leading qual and quant projects, with a focus on qual fieldwork such as depth interviews and focus groups. O'Brien worked most recently at GfK and Quadrangle, and gained experience working with financial and telecoms sector clients.

Drummond says of the appointments: 'Rebecca's acceptance of the role of Head of Qualitative is a real coup for us, and we are delighted to be adding a wide range of skills to our Qual team with Yimen, Matt and Ute coming on board'.

Web site: www.relishresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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