Radius Global Hires Kelly Coyne in NY

US-based full service agency Radius Global Market Research (GMR) has hired former Millward Brown exec Kelly Coyne as Vice President in its New York HQ.

The firm has additional operations including London-based Radius Europe, Radius MEA in Dubai, and Radius Asia in Beijing.

Coyne (pictured) joins with twenty years' experience, working in both developed and emerging markets in ten countries, and living in six of those countries. Most recently, she served as Group VP, Client Management at Millward Brown across the personal care, luxury goods, non-profit and finance markets. Prior to this, she worked for Guideposts as Director, Consumer Insights & Innovation; was Director Strategic Planning, Marketing & Sales Research at Heineken in New York; and Manager, Marketing Research & Analytics at Cadbury Schweppes in the UK. She began her career at Scantel.

In her new position, Coyne will use her multinational experience to deliver custom research solutions to the firm's roster of globally focused clients. Jamie Myers, the firm's Global Director of Client Services, comments: 'Kelly's cross-cultural experience sizing up both a brand's distribution system and consumer access to media will help marketers better understand how consumers in different markets live and shop'.

Web site: www.radius-global.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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