Merkle Buys CX Specialist Axis41

Data-driven CRM and performance marketing agency Merkle has acquired customer experience specialist Axis41, based in Salt Lake City.

This is Merkle's first buy since its own acquisition in August by Dentsu Aegis Network, which says the latest addition supports its strategy of building a set of full-scale people-based marketing capabilities rooted in data, analytics and technology. Axis41's more than 170 employees will join the Merkle team, bringing skills in areas including brand development, content strategy, UI/UX and web marketing; and the buy adds more than $25 million in revenue to Merkle's marketing cloud practice.

Axis41 founding partners, Ron Pynes, Strategic Services; Steve Wiest, Creative Services; and Reed Wright, Technical Services, will join Merkle's Senior Management Team.

David Williams, President and CEO of Merkle, comments: 'We're delighted to welcome Axis41 into the Merkle family and look forward to honing our collective people-based marketing capabilities that enable our clients to deliver ever more relevant, personalized customer experiences'.

According to Axis41's Pynes, the deal 'brings instant scale to Axis41, our clients, and our partners by leveraging the group's experience, global footprint, and business acumen'.

Merkle has more than 3,400 employees and is headquartered in Columbia, MD, with 15 additional offices in the US and offices in Barcelona, London, Shanghai and Nanjing.

The firms are online at www.merkleinc.com and www.axis41.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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