LiquidHub Adds Two to US Operations

In the US, customer engagement company LiquidHub has appointed Kristi Rose Barron as Director of Panel Procurement, while Anand Raghunath joins as Lead Project Manager.

Headquartered in Philadelphia, with operations also in Asia and Europe, LiquidHub partners with businesses to improve customer experience and drive growth. In December, the company acquired enterprise data and analytics solutions firm Annik, to expand its own data management, market research and analytics capabilities, as well as its geographical footprint.

Barron joins from online research and marketing analytics firm MetrixLab, where she most recently worked as Senior Manager - Global Sourcing Operations. Before this, she spent six years at MR software and services firm MarketTools (later acquired by MetrixLab), where she latterly served as Senior Sample Manager. In her new role, Barron is responsible for identifying and managing LiquidHub's network of panel partners.

Raghunath spent the past five years as Marketing Research Analyst at Cablevision, prior to which he was a Senior Research Manager at Ipsos OTX MediaCT, and held senior roles at Invoke Solutions and GfK Custom Research. He will now work closely with US-based clients to define project requirements, tailor research services and manage projects.

Commenting on the appointments, Rahul Sahgal, Global Head of the Data & Analytics Practice, said: 'We are excited to welcome Kristi Rose and Anand to our team led by Denise Saidy who joined us last October. The expansion of our team enables us to better serve our corporate and agency clients with on-the-ground project management support in the US'.

Web site: www.liquidhub.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.