Amobee Hires Southeast Asia Ops Leader

Mobile ad targeting firm Amobee has appointed branding specialist Patricia Goh as Vice President, Southeast Asia, to lead the firm's operations across the region, and deliver new digital marketing solutions.

Amobee offers a platform through which customers can run targeted mobile ad campaigns on a global scale; and its automated 'Amobee Triggers' suite includes a feature called ' Foundational Triggers' which can be used to launch campaigns based on data signals such as specific weather conditions. Earlier this year, the firm acquired data management platform Turn, which offers data and analytics solutions to help marketers better understand customer interactions across ad formats and devices.

Goh (pictured) joins from Starcom Singapore, where she served as Managing Director, responsible for overall management, talent development, strategy and growth. Prior to her nine years at Starcom, she was an AD at MindShare in Singapore. In her new role, Goh will lead Amobee's client-focused digital consulting solutions team, along with its social media advertising partnerships with Facebook, Twitter, Instagram and Pinterest.

She reports to Robert Woolfrey, SVP of Asia, who comments: 'Patricia's solutions-focused management style and passion for technology has proven successful in driving growth in a dynamic environment, and we are excited to welcome her to the team. We have assembled a strong management team in Asia and we are confident we can bring incredible value to brands and agencies seeking to execute digital campaigns across display, video, mobile and social channels.'

Web site: www.amobee.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.