Made in Surveys Debuts 'Instant Insight'

Fieldwork company Made in Surveys has launched a UK service called 'Instant Insight', through which users can field a survey of four to nine questions administered to a nationally representative sample, and then receive a full report and the raw data within 48 hours.

The France and UK-based firm offers both quant and qual solutions, including a proprietary online quant system. Its panels comprise more than 1,000,000 members worldwide (150,000 in the UK), while its online qual research software On-Qual can be used to conduct online focus groups, bulletin boards and run online communities.

The new service is targeted at those looking to test a theory, decide on a research route to take, or get support for a pitch. UK MD Romain Leray (pictured) comments: 'In an ever-changing society, providing a solution for quick access to consumers had become a necessity and we are proud to provide a service which will fill a gap in the market crying out for faster, more efficient research'.

Web site: instant-insight.madeinsurveys.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.