Acacia Avenue Debuts 'Namer' Brand Test on ZappiStore

London-based full-service agency Acacia Avenue has launched its 'Namer' names test solution on ZappiStore's automated MR platform.

Founded in 2002 by TRBI and The Fourth Room co-founder Wendy Gordon, and her Fourth Room colleagues Caroline Hayter, Martin Lee and Ro Pocock, Acacia Avenue offers both qual and quant research, and taps into the latest thinking taken from the worlds of behavioural economics and social sciences. Its Namer solution uses ideas from behavioural economics to help clients tap into consumers' instinctive responses to brand names.

Currently live in the UK, US and Canada, the testing solution will launch in eight other markets by the end of 2017. Louise Horner (pictured), Partner & Strategist at Acacia Avenue, comments: 'Brand naming is a one of the toughest jobs in marketing. It's crucial to tap into people's instinctive rather than rational responses to avoid the safest or most descriptive option. We're excited to offer companies instinctive choice naming and brand naming research consultancy in a fast, affordable and automated way'.

Web sites: www.acacia-avenue.com and www.zappistore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.