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Critical Research Buys Saville Rossiter-Base

August 15 2017

In the UK, qual and quant agency Critical Research has acquired B2B research specialist Saville Rossiter-Base (SR-B) for an undisclosed sum.

Ben FarrHertfordshire-based SR-B was founded by former NOP directors Kay Rossiter-Base and Dave Saville in 1998, and offers a wide range of research approaches across sectors including financial services and insurance, business services, retail, telecoms, travel and tourism, and media.

The buy follows that of insights and data collection company RSM in 2015. Critical MD Ben Farr (pictured) comments: 'The purchase of SR-B, and the research expertise the firm brings, means we can now offer all our clients an even wider range of research solutions. We have worked with SR-B for many years now and are delighted that by joining forces, we can bring together a team of passionate and expert researchers'.

Web sites: www.critical.co.uk and www.sr-b.co.uk .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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