Brass Hires New Head of Insight

Leeds, UK-based full-service marketing services agency Brass has hired Sam Bannister as Head of Insight.

Brass offers a wide range of digital marketing services, combined with specialist skills in advertising, design, PR, SEO, media, shopper and promotional marketing. Bannister (pictured) joins from consumer research agency rdsi, where he was Research Director, overseeing key accounts across the financial services, retail, food and drink, and education sectors. He began his career at Ipsos MORI, before moving to Brass for an initial spell as a Research Executive.

In the new position, Bannister is tasked with establishing the role and benefits of insight across the broader agency offering. Brass says the new position marks an increased investment in insight. Managing Partner Paul McGann comments: 'All businesses face greater uncertainty during the Brexit transition and our clients need innovative research and insight more than ever. Sam brings a wealth of knowledge to help optimise the opportunity and drive ROI. Watch this space for some exiting developments in the world of research'.

Web site: www.brassagency.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.