HookLogic CEO Named Criteo Chief Strategy Officer

In New York, ad targeting and retargeting specialist Criteo has promoted HookLogic co-founder Jonathan Opdyke to the role of Chief Strategy Officer.

Criteo uses predictive software combined with insights into consumer intent and purchasing habits, to deliver targeted ads in real time. Last year, the firm acquired performance marketing company BrandLogic, whose platform was used to reach in-market shoppers, drive traffic to products, and attribute resulting sales. A year earlier, Criteo acquired DataPop, which specialized in tailoring online ads to each consumer based on their demographics, location and intent.

Opdyke (pictured) joined as President, Brand Solutions after the HookLogic takeover. He helped set up the company in 2004, having previously served as Global Web Strategy Manager at Xerox, and International Operations Manager at Beyond Interactive. In his new role, Opdyke will use his market knowledge to develop deeper collaboration with retailing and branding organizations in the commerce marketing ecosystem.

CEO Eric Eichmann comments: 'The Criteo Commerce Marketing Ecosystem is founded on the idea that an open and trusted ecosystem creates an environment for collaboration and a powerful network effect that benefits all participants. Jon's strategic leadership will be instrumental in driving the future growth of this network of retailers, brands and partners, by developing innovative plans that solve for the challenges our clients face today and in the future'.

Web site: www.criteo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.