Insight Strategy Group Hires Two in New York

In New York, MarketCast subsidiary Insight Strategy Group (ISG) has hired Ruth Ingram as SVP Research and Strategy, while Michelle O'Neill joins as Vice President, Client Services.

Owned by LA-based entertainment research specialist MarketCast, ISG also has in-depth expertise in media and entertainment research, as well as established industry practices in lifestyle, consumer goods, retail, and financial and professional services; and a youth practice called InsightKids. Ingram joins from M&C Saatchi's brand research specialist Clear, where she spent seven years, latterly as a Senior Director, leading a team of research and strategy consultants covering a range of consumer sectors. Before this, she worked for Interbrand as a Brand Strategy Consultant.

O'Neill joins from SSI, where she was Director, Corporate Sales. Prior to this, she spent five years at GfK, latterly as MD, Client Service Associates and earlier as Group MD, Consumer and Strategic Innovation; and before this she was President, Industry Solutions Groups at Harris Interactive and a Partner at Yankelovich. In her new role, O'Neill will help grow the agency's lifestyle business and client base.

Company President Arikan Olguner comments: 'Ruth and Michelle bring a formidable level of experience in serving the needs of lifestyle businesses. Our heritage in the social sciences including our gender, youth and family practices, and our deep experience in the world of media and entertainment give us a unique perspective on how consumers engage with brands that inspire them. Combined with Ruth's and Michelle's category expertise, we are excited to help lifestyle businesses navigate this complex emotional and digital landscape with a bigger and stronger team'.

Web sites: www.insightstrategygroup.com and www.mcast.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.