Growth for London's Firefish

In London, independent agency Firefish has reported 7% year-on-year growth, with revenue up from £11.3m in 2016 to £12.1m last year.

The company, which also has offices in Amsterdam, New York and Singapore, launched as a qual agency in 2000 and added quant division TheNumbersLab a decade later. As well as its in-house insights films division Firefilms, the firm also owns a kids and family specialist, The Pineapple Lounge and a specialist insight communications and activation agency called Insider. In addition, it has just launched a new positioning statement: 'Unconventional Thinking; Uncommon Sense'.

Last year's financial growth was driven by Firefish US, up 16%, The Numbers Lab, up by 13%, and The Pineapple Lounge, up 8%. The firm said that after a 'tough start' due to uncertainty at key clients, Firefish UK gathered 'strong momentum through the year, ending with a 39% increase in fourth quarter revenue from the prior year period.

Jem Fawcus (pictured), owner and Group CEO, comments: 'Our strategy of diversifying our client portfolio, cementing our role as high value human strategy partners and looking after our excellent team is paying off. We're looking forward to combining this with our new positioning to drive growth in the year ahead. Our ongoing success is down to the wonderful group of people who make up our team'.

Web site: www.firefish.ltd.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.