Opinium to Open in Manhattan

London-based full-service agency Opinium is opening an office in Manhattan later this year, to support its US client base.

Founded in 2007, Opinium offers qual and quant research and consultancy across five practice areas - brand and communications, product and service development, stakeholder, market intelligence and thought leadership. In addition, the company owns and manages panels of UK consumers, IFAs and small businesses, and runs an omnibus which interviews 2000 UK adults in each wave. Last year, the firm was awarded Best Place to Work at the MRS Awards for the second year in a row.

Commenting on the planned US launch, CEO James Endersby (pictured) told Bob Qureshi from The Research Club: 'We've grown phenomenally over the past few years. The majority of our work is international and with so many of our clients based in the States and wanting to understand what Americans think, feel and do, we've realised that we need to be there for them'.

Opinium is a sponsor of The Research Club's forthcoming 'Quirks After Dark' event in Brooklyn on March 5th.

Web site: www.opinium.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.