Maru/Matchbox Launches 'Cannabis Chronicle' Study

In North America, consumer intelligence firm Maru/Matchbox has launched a quarterly study measuring cannabis consumption patterns, changing cannabis perceptions and attitudes, brand awareness, consideration and satisfaction, and a variety of other topics impacting the industry.

Maru/Matchbox was formed when MARU Group acquired Vision Critical's North American Research Consulting division in 2016. The new study, first fielded in December, is conducted among those residing in Canada, as well as US states where cannabis is legal for recreational consumption. Content is customizable to individual brands and informational needs.

Kyle Davies (pictured), SVP and Head of Syndicated Offerings, comments: 'The cannabis industry is undergoing rapid transformation, so understanding evolving consumer attitudes and sentiment will be vital to success in an evolving landscape'.

Web site: www.marumatchbox.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.