Sorrell's S4 Expands in India with WhiteBalance Merger

Sir Martin Sorrell's recently formed marcoms business S4Capital has merged its digital production company MediaMonks with Delhi, India-based content creation and production firm WhiteBalance. Terms of the deal have not been disclosed.

WhiteBalance was founded in 2010 by Robert Godinho with the intent of creating a one-stop shop for visual production. Through its content studio and in-house film, 3D and post-production talent, WhiteBalance can produce content for feature films, commercials and documentaries, as well as digital content.

S4Capital says the deal strengthens its position in the region, following its launch in Bangalore in February and appointment of Poran Malani as S4Capital's Director for India. Through the merger with WhiteBalance, MediaMonks adds 50 to the team, and says it intends to double the India business in the coming six months. MediaMonks will also continue to invest in growing the content studio in Bangalore into a creative hub for APAC, and aims to size up the teams and studio facility in Delhi.

Commenting on the merger, Sorrell (pictured) said: 'India is a country very close to my heart - one built on a heritage of creativity, and characterised by a vibrant culture. As you can imagine, I'm delighted to continue to expand into this fast growing market, offering a wealth of talent and significant growth opportunities, and the merger with WhiteBalance is the next step for us to build a leading creative content business here. At the same time we're strengthening our position in the APAC region - ever more important - as India continues its trajectory to become the most populous country on earth.'

Web sites: www.s4capital.com and www.whitebalance.in .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.