Nielsen Rolls Out Targeting Tool in Hong Kong

Nielsen Media has rolled out its VisualDNA tool for the Hong Kong market, promising help to companies, brands and marketers in understanding the 'human personality'.

In 2016, Nielsen acquired consumer insights and analytics company VisualDNA, which used patented technology to convert data from millions of opt-in visual personality-based quizzes into audience profiles. Through a partnership with online media company Innity, the tool will enable marketers to run global psychographic personality tests - already taken by over 40 million people - to target audiences by demographics, lifestyle, brand preference, personality and shopping personality.

Nielsen Hong Kong VP Media Clare Lui (pictured) comments: 'In the past few years, Nielsen Media has been focusing on developing Nielsen's proprietary data assets and VisualDNA is a core product launch. The solution provides marketers with the ability to target based on individual motivations and habits, and this heightened accuracy of targeting is especially valuable to ensure marketing success amid challenging market circumstances'.

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.