$16m Funds for Fast-Growing TVision

New York-based, person-level TV viewing measurement firm TVision has won $16m in new funding, to support rapid growth via investments in sales, marketing, and R&D to expand its range of services.

TVision's tools measure who watches TV - both linear and streaming video - and how much attention they pay. The company also has offices in Boston and Tokyo. The new funding brings the total it has raised to more than $39m, and was led by SIG Asia Investments, an affiliate of trading and tech firm Susquehanna International Group (SIG). Existing investors including Accomplice, Golden Ventures and Jump Capital also took part in the new round.

The company, which recently partnered with Oracle Data Cloud division Moat to offer cross-platform ad measurement, has just launched a CTV Ad platform which it says is the only solution on the market for measuring ad attention across major streaming platforms, second-by-second, person-by-person and at the programming level.

CEO and co-founder Yan Liu (pictured) comments: 'TV viewing is rapidly changing. The TV industry is evolving just as quickly, with a heavy emphasis placed on improving TV measurement. TVision is uniquely positioned to provide advertisers, networks, streaming platforms, content creators, and measurement firms with the data and analytics required to succeed in a transformed TV environment'.

Recent appointments of advisors include author Rishad Tobaccowala, former Kantar Media Division CEO Andy Brown, and former AppNexus and DoubleClick leader Michael Rubenstein.

The company is online at www.tvisioninsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.