In the US, market intelligence platform Premise Data has raised $85m in a Series E round of funding, which it will use to expand its platform capabilities and global network.
From offices in San Francisco, Washington, DC and Seattle, Premise uses machine learning and data science combined with human intelligence to gather, index and analyze real-time smartphone data from millions of observations captured daily from a global network of contributors. The firm's Premise Global Index monitors five quality-of-life factors - consumer habits, economy, institutions, basic services, and social issues - to help clients detect small changes in socio-economic conditions and understand broader sustained changes.
New funding has been led by WestCap, with participation from NightDragon, Winslow Capital, DRW, and Vista Credit Partners. Maury Blackman (pictured), Premise CEO, says the funding provides the company with 'even more resources to continue to disrupt this marketplace'. He adds: 'We are able to task contributors to capture the ground-truth data that organizations need to measure, understand, and leverage at scale. We can do this work anywhere in the world, without utilizing high-priced consultants, while changing the landscape of market intelligence'.
Web site: www.premise.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.