Crispin Beale, former Group CEO of Chime Insight & Engagement, has been appointed as an Advisor to the management team of shopper insights specialist Behaviorally (previously known as PRS IN VIVO USA); supporting the company's growth strategy in the UK and across Europe.
The recently rebranded company helps clients define and diagnose the factors that influence consumer behavior and drive shopper growth. Beale (pictured) joins after previously spending more than a decade on the executive management Board of Chime Communications, where he led brands including Opinion Leader, Brand Democracy, Facts International and Watermelon. Prior to this he held senior marketing and insight roles at BT, Royal Mail Group and Dixons. In addition, Beale has been a Board Director of the Market Research Society for fifteen years - he is a former Chairman - and a UK ESOMAR Representative for eight. He is also an Advisor to survey analysis and data visualization software provider mTab.
Commenting on the appointment, Behaviorally CEO Alex Hunt said: 'Crispin's knowledge, given his deep experience in both the UK and across Europe, will be invaluable as we continue to expand Behaviorally's offer to serve clients in this geography, helping them apply behavioral science to drive shopper growth in both digital and physical channels'.
Web site: www.behaviorally.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.