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Chime Execs Roll Out Watermelon

March 7 2012

UK-based group Chime PLC has partnered with two current leaders of its Insight and Engagement Division (CIE), Chairman Nick Lamb and CEO Crispin Beale, and its former Group Operations Director Mark Squires to launch a new digital MR agency, Watermelon Research.

Mark SquiresThe firm will apply digital solutions to research data collection and insight delivery, using a range of data collection techniques from IVR, online surveys and communities to mobile surveys, eye tracking and social media monitoring.

London-based Watermelon also provides an online portal through which clients can access their research at any point in the process - from checking the questionnaire and providing online dashboards, to interactive real-time reports.

The agency will be led by Squires (pictured), who joined the CIE division in 2010 from Toluna where he was European Client Services Director. Lamb will act as Chairman, and Beale will oversee the operation.

Commenting on the launch, Squires said: 'Watermelon offers a reliable, tailor made, cost-effective service providing the best digital solutions on a project by project basis. The launch makes the CIE Group an even more attractive proposition to clients and is backed up by the full support of Chime PLC.'

In its preliminary results for the year ended 31 December 2011 issued earlier today, marcoms group Chime confirmed that the new firm is trading and is 'already profitable'.

Chime's CIE division also includes agencies Opinion Leader Research, Facts International, acefieldwork, CaucusWorld, Naked Eye, Brand Democracy and Tree.

Web sites: www.cie.uk.com and www.chime.plc.uk .

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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