tvScientific Debuts CTV Platform

In the US, TV ad tech firm tvScientific has launched an ad buying, measurement and attribution platform for Connected TV (CTV).

Co-founded last year by a group which includes Kent Wakeford, the co-founder of ad intelligence specialist Integral Ad Science, tvScientific claims its buying and attribution platform is the only CTV platform to offer a self-serve solution that combines fully optimized media buying with measurement and attribution. The firm's new Connected TV platform combines viewing experience of TV advertising with the capabilities of SmartTVs, with the aim of helping businesses buy and measure the performance of their ads.

The platform has direct access to more than 90% of CTV publishers, which the company says enables it to bypass unnecessary technology layers. It features advanced audience targeting of over 15,000 unique customer segments; and measurement attribution solutions, such as proprietary deterministic ID tech to match CTV ad exposure to site visitations and performance. It also offers optimization solutions, for advertisers to make real-time decisions on campaign performance and media plans.

CEO and co-founder Jason Fairchild (pictured) comments: 'Until now, Connected TV advertising has been complex, inefficient, and not measurable in the way that digital is, preventing most businesses from advertising on the most influential screen in the house. Our new platform allows businesses to buy and measure Connected TV media on one simple platform and evaluate it the way they do with search and social media'.

Web site: www.tvscientific.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.