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Kantar Americas CEO Reed Cundiff Steps Down

July 20 2021

Kantar Americas CEO Reed Cundiff has made the decision to leave his role, after 're-evaluating his personal priorities'.

Reed CundiffSince WPP's sale of a 60% stake in Kantar to Bain Capital Private Equity, Kantar has lost several high-profile execs. This includes CEO Eric Salama, Kantar Media's Global CEO Andy Brown, and Salama's replacement Alexis Nasard, who will be replaced by Chris Jansen in November. Cundiff (pictured) joined in May 2019 after fourteen years at Microsoft; the last ten of which, were spent as General Manager of Customer and Market Research, responsible for the digital transformation of Microsoft's customer and consumer insights. Prior to this, he held a series of roles in the technology sector - as a Market Analyst and Consultant at Gartner and the Yankee Group, and as one of the founders of Compete.

According to a statement from Kantar, it was important to Cundiff that he led the organization to a 'good stage of recovery' from the COVID pandemic before taking his next steps. In the group's latest trading update for the quarter ended 30 June 2021, Kantar said it had experienced a strong start to its second quarter, with April revenue up 18% and May revenue up 21%, which the company says is evidence of the business' recovery from the COVID-19 pandemic.

Commenting on Cundiff's decision to step down, Kantar said: 'We thank him for his passionate and considerate leadership, leading the business back to double-digit growth and his allyship during other societal shifts, which we know had a lasting impact on colleagues. We wish him every success for his future. We will announce a successor in due course.'

Web site: www.kantar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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