Los Angeles-based entertainment MR firm Screen Engine/ASI (SE/ASI) has acquired London-based custom MR agency Tapestry Research. Terms of the deal have not been disclosed.
Tapestry offers segmentation, consumer decision journeys, market sizing and proposition testing, campaign contribution, media and audience research for global media, entertainment and tech companies. The firm was co-founded in 2014 by Kevin Thompson and Ian Wright, who will continue to lead the company as Joint Managing Directors, and who will also join the SE/ASI management team as Executive Vice Presidents.
SE/ASI's portfolio includes PostTrak, an in-theatre exit polling service which is a joint venture with Comscore; NET Tracker, a quarterly study on consumer behavior and attitudes; PostVod, offering weekly viewer data on original movies; VirtuWorks, a virtual screening research platform; and Audience Engine, developed with custom audience solutions company Dstillery.
SE/ASI founder and CEO Kevin Goetz comments: 'I have known both Ian and Kevin for well over a decade and can attest to the fact that they are not only smart, strategic and insightful researchers, they are also great guys and true collaborators. Because we share many of the same clients, we all saw the value in serving them as one company. In addition, we will be able to expand our collective offering with the addition of Tapestry's research, which is concentrated outside of North America'.
Web sites: www.screenengineasi.com and www.tapestryresearch.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.