Paris Buy for UX Insights Provider UserZoom

US-based digital UX insights firm UserZoom has acquired its French opposite number Testapic, expanding its footprint in the European market.

Just six weeks ago UserZoom received an unspecified amount of strategic growth funding from investment firm Thoma Bravo, the owner of CX management firm Medallia, valuing UserZoom at $800m. Its previous acquisitions included research tech company YouEye, NYC-based user research tech company Validately and 'experience insights hub' EnjoyHQ.

Testapic uses a proprietary target sourcing system to recruit study participants across Europe and worldwide, helping client firms grow and mature their experience capabilities based on tailored feedback. Combining these with UserZoom's testing and benchmarking solutions will create a powerful UX Insights System, the firms say, including high-quality research, smart participant sourcing and global expertise.

Alfonso de la Nuez (pictured), co-founder and Co-CEO of UserZoom, comments: 'We view this as a natural partnership to address the growing need for quality user experience insights across Europe, enabling companies to deliver excellent personalized and digital experiences. This acquisition will boost our multilingual panel capabilities and cement our lead in Europe's largest economies with a partner that shares our values and domain expertise'.

Testapic co-founder and CEO Nicolas Guirao says, 'We are excited to join forces with UserZoom to help companies test and measure product UX, and leverage that insight to deliver the best possible digital experiences. UserZoom's people-first company culture is aligned with ours, making this an easy decision, and we're eager to get started so we can best support one another, and ultimately our customers'.

San Jose-based UserZoom is online at www.userzoom.com , while Testapic is in Paris and at www.testapic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.