Mobile MR consultancy Reach3 Insights has launched a Health practice, where it has appointed Katy Palmer and Brad Perkins as Senior Vice Presidents.
Part of holding company Rival Group, Reach3 Insights gathers insight through tools based on mobile messaging. The new Health practice will round out the company's industry-specific insight teams, which currently include Technology & Media, CPG, Retail and Financial Services.
Palmer joins with more than twenty years of leadership and consultative insight experience across the health arena, having previously led Health practices at Phoenix Marketing International and Escalent (formerly Market Strategies International). In her new role, she is charged with developing the Health insights team. Perkins has 25 years of combined pharma healthcare consulting experience, after healthcare MR leadership positions at Phoenix Marketing International, Escalent and Quintiles Consulting. Perkins will be in charge of commercializing Reach3's mobile messaging-based conversational research solutions for the healthcare sector.
Matt Kleinschmit, founder and CEO of Reach3 Insights, comments: 'Since launching Reach3 Insights just over four years ago, we've been amazed at client demand for our immersive mobile messaging-based insight solutions. I am excited to have Katy and Brad on board so that we can now bring these same techniques to the healthcare industry as it undergoes massive digital transformation and becomes increasingly consumer centric.'
Web site: www.reach3insights.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.