Trade Desk Launches Ad Data Activation Tool Galileo

AdTech company The Trade Desk has launched Galileo, which will help advertisers activate their first-party customer data, to optimize digital media buys and measure business outcomes.

The US-based company's media buying platform is designed to enable marketers to reach customers across the open Internet. Galileo incorporates integrations with all major customer relationship management, customer data platform and other data and clean room providers, allowing advertisers to 'instantly' match audiences. This includes audience matching across publishers, platforms, devices and channels, including connected TV; and delivering reporting and measurement of identity matching and ad performance.

Samantha Jacobson (pictured), Chief Strategy Officer, comments: 'The infrastructure of the Internet is embracing new identity solutions built for today's digital media consumption across different devices and apps, such as Unified ID 2.0. With Galileo, we will help the world's major advertisers take advantage of this by unleashing the value of their most valuable customer data'.

Web site: www.thetradedesk.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.