Reach3 and Keller Launch Brand Experience Predictor

MR consultancy Reach3 Insights has teamed up with The Keller Advisory Group on a new solution offering marketers early-stage consumer feedback on the potential impact of experiential brand activations.

Reach3 gathers insight through tools based on mobile messaging, and as part of the Rival Group is a sister company to mobile chat, voice and video solutions tech developer Rival Technologies. Its new partner was founded by word-of-mouth expert Ed Keller and offers board and advisory services to entrepreneurs leading growth stage companies in SaaS, data/analytics & MRX.

The new Brand Experience Predictor (BXP) taps Reach3's mobile chat-based conversational insight techniques to help brands maximize their return by identifying the activations that will best deliver on brand experience KPIs. The tool is the latest offering in Reach3's suite of experiential capabilities, which also includes in-the-moment experiential evaluation and post-experience feedback. BXP promises marketers 'fast and contextual feedback' from consumers on potential brand experience activations, via predictive analytics on intent to share (word of mouth and social), intent to engage or purchase and overall brand impact. The solution also includes a normative database for brands to benchmark against other similar activations in its category.

Keller (pictured) comments: 'Amidst a fragmented media landscape that is making traditional advertising less effective, marketers are increasingly investing in physical and digital experiential brand activations such as creator content, pop-ups, metaverse, stunts, celebrity integrations and events to drive consumer engagement. We designed BXP to predict which types of experiential brand activations will resonate so that modern marketers can master the art and science of brand experience'. Reach3 founder and CEO Matt Kleinschmit adds: 'We built BXP by leveraging the immersive mobile chat-based technology of our sister company Rival Technologies, coupled with our advanced conversational research techniques so that potential experiential brand activations can be accurately represented to target audiences before costly development efforts. This in-the-moment approach allows brands to quickly see winners and losers, enabling more efficient brand experience creation and better performing activations'.

Home pages are at www.reach3insights.com and www.keller-advisory.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.