Digital media measurement, data and analytics platform DoubleVerify (DV) has appointed long-time Ebiquity exec Laetitia Zinetti as Regional Vice President for Southern Europe (France, Italy, Spain, Portugal and Greece), leading the company's growth across the region.
Acquired by private equity firm Providence Equity Partners in 2017, DV offers MRC-accredited software that verifies the quality and effectiveness of digital ads. Paris, France-based Zinetti (pictured) joins after more than twelve years at media and marketing insights firm Ebiquity, where she latterly served as MD, Europe, having previously been the firm's Managing Principal, Media Consulting, based in both London and Paris.
In her new role, Zinetti will lead the execution of DV's strategy in Southern Europe and help build and scale relationships with agencies and brands across the market. Nick Reid, SVP and MD, EMEA, comments: 'In today's climate, we are proud to continue to invest and expand upon our talent to work towards our mission of making the digital advertising ecosystem stronger, safer, and more secure. With Laetitia leading the charge for Southern Europe, we're in a great position to do just that - building on our work across Europe to date and spearheading our growth.'
Web site: www.doubleverify.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.