DoubleVerify Launches Publisher Suite in Japan

Digital media measurement and analytics platform DoubleVerify (DV) has launched its DV Publisher Suite in Japan, promising publishers and brands the tools and insights to improve ad delivery, enhance inventory quality and drive performance.

Acquired by private equity firm Providence Equity Partners in 2017, DV offers MRC-accredited software that verifies the quality and effectiveness of digital ads. Launched in 2020, DV Publisher Suite is a measurement, analytics and automation solution that addresses a number of publisher issues - including offering the ability to analyze revenue across direct and programmatic channels, manage and optimize media quality, and understand how buyers perceive inventory.

The suite offers unified analytics, campaign delivery insights, and targeted automation. DV's Country Manager Takashi Takeda (pictured) comments: 'Historically, Japanese media companies have faced challenges with limited measurement tools and transparency in ad operations. We recognize the massive reach Japanese publishers have, as they increasingly work with global brands, and our solutions will enable them to maximize inventory performance and value for clients with real-time, precise campaign insights'.

Web site: www.doubleverify.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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