Six Appointments for Fast-Growing UK Firm Potentia

In London, year-old digital MR agency Potentia Insight has announced six new hires across its project management, information security and analytics divisions: Abubaker Omer, Steve Burton, Bill McDivitt, Vanessa Jackson, James Edwards and Shaun May.

The company was established in February 2023 by former directors of BDRC-owned Alligator Digital, Suzy Hassan and Colin Clifford, and offers a range of digital solutions including customer surveys, online panels and communities. In July it acquired boutique analytics specialist SigDiff, enhancing its data science capabilities - the SigDiff brand is retained for Potentia's analytics arm.

Omer brings expertise in survey scripting and project management and joins from Trinity McQueen where he managed end-to-end projects, including panel and email campaign execution. Burton and McDivitt also worked at Trinity McQueen, Burton as a Data Manager from 2019 onwards, after more than eight years at Face Facts Research and an earlier spell at Swift Research; and McDivitt as a Data Manager and Senior Data Executive - he has more than twenty years of MR project management experience in market research including overseeing tracker studies and ad hoc surveys in multiple sectors and markets.

Jackson has around seven years of experience in MR quality management and will work on helping Potentia attain ISO 27001 accreditation. Edwards' decade in the industry has included project management and data collection, providing strategic insight and running online community panels. May also has a decade of MR work behind him, including a previous spell at SigDiff four years ago. His work has focused on segmentations, key driver analyses and other advanced analytical techniques, and in his new role he will help to scale up SigDiff's operations and enhancing its offering.

MD and co-founder Suzy Hassan comments: 'I am proud that Potentia and SigDiff continue to go from strength to strength. The addition of these talented team members reinforces our view that our industry was in need of an agency that focusses on people, putting customer service at the forefront. 2023 was an incredibly strong year for us, and 2024 is off to a strong start too. Seeing the business grow rapidly is so exciting, and we're looking forward to welcoming more new faces to our team soon'. SigDiff MD Tony Isaacs adds: 'I am delighted to welcome Shaun back to SigDiff after a five year gap in which he has broadened his expertise. Adding Shaun to our team is a statement of intent as we increase our capabilities and capacity to deliver advanced analytics projects for our clients'.

Web site: www.potentia-insight.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.