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Strong Recovery for Trinity McQueen

June 17 2022

Independent British-based insight consultancy Trinity McQueen has announced sales of £7.4m in the year ending March 2022; some ten per cent up on the pre-pandemic figure (year ending March 2020).

Anna Cliffe and Robin HorsfieldThe firm was founded nine years ago, and became Trinity McQueen in June 2014 as part of a management buyout by its Joint MDs Anna Cliffe and Robin Horsfield. Using behaviourial science to provide clients with a clearer picture of consumer motivations, the business specialises in brand and ad tracking, customer journey mapping, segmentation and product / service design. Trinity McQueen has grown consistently - five years ago it had reached sales of around £4.9m - and acquired media and tech specialists Blinc Partnerships, and product and service design experts Allto MR in 2019-20. The firm says it is 'on track to reach sales of £10m' in the next three years and will be strengthening its management team in Q4 of this year with the aim of 'expanding further into key verticals in the UK'.

Cliffe says of the figures, 'We're pleased to return to growth after a disruptive 2020, when our plans, like many businesses, were paused. We work hard to create a growth culture that works for our people and clients'. Horsfield adds: 'We used Q3 and Q4 2020 to redesign our four insight services, invest in a new people strategy and our tech platforms. We've developed a strong consultancy proposition that's founded on predicting consumer behaviour and which is landing well with our clients'.

Web site: www.trinitymcqueen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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