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Tobii Tool Promises Real-World Behavioural Insights

June 10 2024

Eye tracking hardware provider and attention computing pioneer Tobii has launched 'Glasses Explore', a package designed to bring seamless access to human behavioral insights. The software allows users to capture first-person perspectives in real-world contexts from wearers of the firm's Tobii Pro Glasses 3.

Tobii Pro Glasses 3Tobii's technology is used by companies, universities and research institutes for applications in healthcare, education and training, gaming, extended reality and automotive. The last has been the main focus of expansion and announcements since the firm's acquisition of vehicle interior sensing firm AutoSense last December.

Glasses Explore comes free for one year with a purchase of Tobii Pro Glasses 3 (pictured), a wearable eye tracker, and promises to allow researchers (or anyone) to track what people pay attention to and help understand why. Potential uses are for building better experiences, streamlining training processes and improving sports coaching techniques. Tobii says the intuitive format 'promotes repetitive use and lowers the threshold for making human behavioral insights a natural part of training and UX design'.

'Behavioral insights shouldn't require hours of expert analysis', notes Gunnar Troili, the company's SVP for Products &Solutions. 'With the Glasses Explore software, anyone can put themselves in the shoes of real people in real scenarios, using point of view gaze recordings to clearly expose challenges in training, efficiency, and UX design. With Glasses Explore, the depth of research is up to you. Through our user-friendly interface, anyone can learn to find patterns, interpret gaze data, and share insights efficiently without any preexisting experience from working with other human behavioral insights software'.

Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm and is online at www.tobii.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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