Investment for Real-Time Data Firm Impact Analytics

NYC-based firm Impact Analytics has announced an unspecified amount of growth investment, with which to accelerate its global expansion and further its development of products based on agentic AI.

The firm provides real-time insights and predictive analytics for CPG clients, including an end-to-end SmartSuite platform for assortment planning, inventory optimization, markdown optimization and promotion planning.

Funds came from Blue Cloud Ventures, with participation from existing investors Sageview Capital and Vistara Growth, and Blue Cloud Ventures Managing Partner Mir Arif will join the Impact Analytics Board of Directors as part of the deal.

Company founder and CEO Prashant Agrawal (pictured) comments: 'This is a defining moment for Impact Analytics as we celebrate our ten year anniversary... The constantly evolving landscape of shifting buyer behavior and new regulations, including tariffs, means that business leaders are often in informational overload. We believe agentic AI represents the future of innovation - enabling software to act with speed and precision on accurate insights. Agents not only predict outcomes, but act autonomously across the value chain to increase productivity and profitability. Companies that embrace agentic capabilities today will be best positioned to lead in the years ahead. With this new investment, we're accelerating our ability to bring that future to more companies, faster.'

Arif adds: 'Impact Analytics is leading the industry's shift from insights to automation. Their platform doesn't just predict - it acts. That's what businesses need to compete in today's dynamic environment, and I'm thrilled to join the board to support their next chapter of growth.'

Web site: www.impactanalytics.co .