Three Hires for Zappi

Automated consumer insights platform Zappi has made a number of recent hires: Kamogelo Maape joins as Senior QA Engineer, Elsie Madeira as Senior Manager Growth Marketing, and James V. Harris as Director GTM Enablement.

Launched a dozen years ago in the UK by MESH Planning Partner Stephen Phillips, Zappi now employs more than 300 people in offices in Boston, London and Cape Town, and is used by 350 brands to help understand consumers, accelerate innovation pipelines, and optimize ads and products pre-launch. In the autumn it unveiled an Innovation System combining its customers' proprietary data sets with Large Language Model technology to help accelerate innovation cycles and forecast in-market performance.

Maape (pictured top) joins from iGaming technology firm DigiOutsource, where he was a Technical Test Analyst, and earlier worked in similar roles at DirectAxis and Old Mutual South Africa. He is based in Cape Town.

Madeira (middle) has been working as a freelance growth consultant since leaving her role as a Senior Brand Strategist at ad agency Blaze Partners in the autumn. Earlier in her career she spent two and a half years as a cataloguer, writer and assistant at Christie's auctioneers in New York.

Harris (pictured below) joins from software developer Acquia, where he spent five years in account management and sales roles, before which he spent more than four years at healthcare marketplace and online booking platform RecoMed. He has also spent three years as a High School English teacher in Japan.

Zappi's home page is at www.zappi.io/web .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.