New Innovid Tool Links Data from CTV and Social

Ad management and optimization platform Innovid has launched a solution called Harmony Social, connecting exposure data, performance signals and creative messaging across channels including paid social media, CTV and the open web.

Innovid's users can create, deliver, measure and optimize advertising across connected, linear and digital TV, receiving always-on intelligence to optimize advertising investment across channels, platforms, screens and devices. The company is headquartered in New York City and has offices across the Americas, Europe and Asia Pacific. Its Harmony 'initiative' aims to 'optimize the CTV and digital ecosystem' and includes Harmony Frequency, launched last August, as well as Harmony Direct and Harmony Creative.

The new Harmony Social is currently available in closed beta and makes use of technology from Flashtalking, the ad serving unit of Mediaocean, which acquired Innovid last year. Harmony Social is designed to help users link 'the storytelling of CTV and digital video with the lean-in engagement of social platforms,' delivering more seamless and impactful brand experiences.

'If CTV and social are the walled kingdoms of modern advertising, Harmony Social is the bridge between them,' says Zvika Netter (pictured), CEO and founder of Innovid. 'Marketers are under pressure to make every impression count, but these channels have long operated in isolation. Harmony Social connects them - enabling smarter cross-channel storytelling, stronger media efficiency, and a more unified path to performance.'

The firm is online at www.innovid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.