Synthetic Data Launch for Canada's RIWI

In Toronto, Canada, real-time data collection, trend-tracking and prediction tech firm RIWI has this week announced the launch of a synthetic data solution. The tool taps the company's proprietary Random Domain Intercept Technology to create 'statistically robust and privacy-preserving synthetic datasets.'

RIWI's offer includes tracking surveys, continuous risk monitoring, predictive analytics and ad effectiveness tests, available on a monthly or annual subscription basis. Recent acquisitions have included Paris and Istanbul-based programmatic sampling and panels business Research on Mobile, most assets of survey and non-conscious data collection platform CoolTool, and 'programmatic MR platform' TheoremReach.

The firm suggests that the new synthetic data capabilities are appropriate for privacy-sensitive research; training of AI models; market simulation and forecasting; time- and cost-cutting; and the generation of data for rare events or niche markets where sufficient real data is difficult or impossible to obtain.

CEO Greg Wong (pictured) states: 'Our synthetic data offering provides a transformative solution, delivering statistically representative datasets that empower our clients to innovate faster and train more robust AI models while upholding the highest standards of data privacy and ethical practice. Best yet, we are offering our clients the ability to complement our real audience responses with synthetic data at no cost in order to help them learn the benefits of high quality synthetic data.'

Web site: www.riwi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.