Senior Sales Hires for VidMob

Creative Data specialist VidMob has boosted its Business Development team with the appointments of Carly Crittenden as SVP of Business Development, Rosa Maria Guzman as Director of Platform Partnerships, and Darin Leach as Enterprise Sales Director.

VidMob's scoring software and analytics help major agencies and marketers produce creative, measure and optimize its performance across the major digital advertising platforms, 'turning every creative decision into measurable data'. A month ago it launched The Aperture, a framework helping marketers to assess creative parameters and their impact on performance, contextualizing creative decisions in categories such as production level, storytelling and tone.

The firm says the latest hires represent a significant investment in its new business function, with expanded focus on brand direct sales and scaled revenue generation through platform partnerships. Crittenden's substantial experience of growth-stage SaaS companies includes working at Google in its formative years, at Moat either side of its acquisition by Oracle, and most recently helping to scale BlackCrow AI. In her new role she will oversee the direct sales, agency and partnership teams.

Guzman, who has spent more than six years in Client Solutions and partner Manager roles at LinkedIn, will develop and expand Vidmob's strategic partner platforms. Leach, who at VidMob will focus on acquiring new brand logos and growing business, brings experience of enterprise sales from companies including PCH Media, TextNow and MadTech.

Company President Mark Mannino comments: 'I'm thrilled to welcome this exceptional group of leaders. They bring unmatched experience, strong networks, and the energy needed to usher in the next chapter of Vidmob's growth.'

Web site: www.vidmob.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.