US cross-platform TV & video ad measurement company iSpot has appointed Craig Ziegler, formerly of Integral Ad Science (IAS), as its new Chief Product Officer. He is based in Chicago.
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iSpot's platform measures all phases of the TV advertising lifecycle in real time, from creative testing and audience verification to business outcomes. This includes TV-device impressions and second-by-second attention for all TV ads across linear, time-shifted, VOD, streaming and OOH environments. Its data is offered as one of the emerging alternative ad currencies to Nielsen, and has recently been re-accredited by the 'JIC', a collaborative forum of US media buyers and video suppliers. In the past two years it has bought TV ad impact measurement company 605 and added a dedicated streaming measurement offering.
Ziegler (pictured) brings 25 years of product leadership experience from companies in the ad tech space, and joins from IAS where he served as SVP of Product for six years, playing a key role in scaling revenue prior to its successful IPO in 2021. He also launched revenue-driving products, such as the programmatic optimization offering Context Control and the AI-enabled measurement and optimization solution Total Media Quality for social and video platforms; and led technology acquisitions. Earlier he worked in programmatic roles at marcoms firm Omnicom Media Group (OMG), and at Legacy.com and Tribune Media.
CEO Sean Muller says of the new arrival: 'We are thrilled to welcome Craig Ziegler to iSpot as our Chief Product Officer. His proven track record in product leadership, particularly in advertising technology and AI, will be invaluable as we continue to innovate across Creative, Audience, and Outcomes. Craig's ability to build high-performing global product teams and deliver strong customer value aligns perfectly with our vision for the future.'
Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America and is online at www.ispot.tv .
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