New Firm Enlightn Taps AI to Improve Respondent Quality

In Montreal, Canada, former survey platform quality manager Adrien Vermeirsch has launched a new company called Enlightn, with 'a mission to modernize survey sampling.'

Vermeirsch (pictured) spent around five years at survey platform Potloc as an innovation advisor and Supply Quality Manager, before leaving to focus on his start-up earlier this year. Enlightn is an API-first platform promising to help sample providers send the right panelists to the right surveys. This is achieved by setting AI tools to assess the real people looking to share their opinions, via a combination of open-ended profiling and semantic search. Vermeirsch says this is in contrast to most recent advances in sampling, which have focused on synthetic alternatives to human respondents.

The platform aims to 'Listen deeper' - capturing richer, open-ended profiles that evolve over time; and 'Read smarter' - transforming vague survey briefs and screeners into 'clean, structured targets' in a matter of seconds. This allows it to deliver clear verdicts on the eligibility of respondents in three categories: Eligible; Ineligible; or 'Need info' - with details of its workings available for audit.

Vermeirsch believes this will give panelists 'a smoother experience' while helping providers cut waste, reduce screen-outs, and restore trust in data. He comments: 'Innovation has transformed analytics with dashboards, automation, and qual-at-scale, but sampling, the raw material, has been left behind. Suppliers do their best, but until now they haven't had the tools to target efficiently. Large language models finally change that.'

The firm is online at www.enlightn.io .