Ipsos Brings PRS IN VIVO Packaging Suite to India

Ipsos is rolling out the packaging research solutions of recently acquired behavioural science firm PRS IN VIVO, in the Indian market, promising 'cutting edge' methods to help brands make smarter, shopper-centric decisions.

Ipsos completed its acquisition of PRS IN VIVO's parent, the BVA Family, in June, and immediately flagged up the former's packaging nous as 'a key global strength that can now be rolled out across a much larger geographic footprint by Ipsos.'

The new suite offers five core services: packaging design training programs and live workshops; guidance in reviewing categories, identifying distinctive brand assets, and enhancing creative breifs by linking them to shopper behaviour; helping marketers build the brief, based on a well-defined packaging strategy; screening and optimization to evaluate alternative designs and maximize visual and functional impact; and measurement of packaging performance against benchmarks and competitors before hitting the shelves.

Anthony Dsouza (pictured), Country Head for Innovation at Ipsos India, comments: 'PRS IN VIVO specializes in pack testing through deep expertise in shopper behavior, combining behavioral science with real-world and virtual testing environments. Covering, shelf impact, design optimization, brand communication, and usability to understand how packaging influences purchase decisions. Helping brands create packaging that stands out, communicates effectively, and drives consumer choice in both modern and traditional retail settings. Combining it with Ipsos' expertise in packaging research and testing, clients will have access to the best-in-class suite of solutions, revolutionizing pack testing.'

PRS IN VIVO Chief Exec Olivier Blanchet adds: 'We are thrilled to unite PRS IN VIVO's unparalleled packaging expertise with Ipsos's robust capabilities and reach in India. In today's landscape of fragmented consumer attention, where retail and packaging play an increasingly pivotal role, our combined strengths will allow us to deliver even greater innovation and value to our clients.'

Web sites are at www.ipsos.com and www.thebvafamily.com .