Kadence Hires Head of Innovation, Launches New Hub

Kadence International has launched the Global Innovation Center, a dedicated hub aiming to pioneer new research methodologies, test AI-powered tools, and 'anticipate market shifts before they hit'. Muhammad Miftah joins the company to lead the new Center as Head of Innovation.

Kadence International, which began life in London as a b2b and syndicated research specialist, now also has offices in Asia, Continental Europe and the US, offering real-time data collection alongside sector-specific consulting and expertise. The new Center will be used to test out new approaches before rolling them out across these global offices, with a focus on developing 'tools that shorten the path from data to decision', and developing 'foresight that brands can act on in real time.' This includes AI-accelerated analysis, and foresight models grounded in cultural signals.

Miftah (pictured), who is based in Indonesia and joins Kadence's global leadership team, brings around seven years' experience of business development, half of them recently at ad tech firm The Trade Desk, where he was Senior Business Development Manager.

Global MD Ramsey Yomen comments: 'This launch reflects Kadence's role in pushing the industry forward. By embedding innovation into our global network, we're ensuring brands get faster, sharper insights and are directly tied to growth decisions. Clients aren't waiting for trends to unfold; they're prepared for them.'

Web site: www.kadence.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.