AudienceProject Adds Netflix Campaign Data

Copenhagen-based cross-media measurement firm AudienceProject is launching a direct integration with Netflix, allowing advertisers in Europe's big 5 economies to measure streaming campaign impact across all devices, via the AudienceReport platform.

Headquartered in Copenhagen, AudienceProject employs around 70 people in offices in Northern Europe, Ukraine and India, and has been the official supplier of audience metrics for currency body Media Metrics Finland since 2020. Last month French audience measurement and ad currency provider Médiamétrie announced it had been selected to partner on the development of a Cross-Media Video advertising measurement solution.

The latest move adds independent audience measurement of Netflix campaigns to a wide range of measurement already available on the platform. Advertisers in the UK, Germany, France, Italy and Spain can now see how many people a Netflix campaign reaches in a target audience, and how efficiently. Data for Netflix campaigns can be viewed standalone, or in combination with other channels across the open web, social media, online video, CTV and linear TV.

Partnerships Director Robert Singleton (pictured) comments: 'Streaming services play an increasingly central role in people's media consumption, and advertisers are eager to understand the reach and impact of their campaigns on these platforms. By also providing independent audience measurement of Netflix campaigns, we build on our mission to help advertisers make confident marketing decisions and reach audiences more effectively.'

The company is online at www.audienceproject.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.