Tenetic Hires National Sales Leader

In the US, AI-powered real-time advertising insights and intelligence platform Tenetic has appointed GfK MRI and MRI Simmons veteran Michael Drankwalter as Vice President of National Sales.

Tenetic was launched earlier this year by a group of high profile researchers led by Circana Chairman Tod Johson, and promises actionable insights for media companies and advertising agencies, with initial coverage of more than 200 local US markets, and already processing 'trillions' of consumer behavioral attributes across hundreds of millions of US consumers. The platform offers data for pre-ad sales, purchase intent/predictive analytics, always-on consumer sentiment, share of traffic assessment, shopper journey and insights, behavioral segmentation, ROAS analysis, campaign development and competitive intelligence.

Drankwalter (pictured) brings more than twenty years of experience in media and marketing, most recently from Verisk Marketing Solutions, where he was Head of Media Sales. Between 2017 and 2024 he was Chief Revenue Officer at consumer information source MRI Simmons, managing a team of around 40 sales and client service professionals, and before that he spent fifteen years at GfK MRI and its predecessor Mediamark Research & Intelligence - here he led media sales across TV, audio and digital publishers, after working as an Account Executive.

In his new role, he will lead Tenetic's national sales strategy and execution, helping the company expand its market reach, deliver client success, and scale its rapidly growing technology solutions.

'Mike's strategic vision and passion for building client partnerships will be instrumental,' says CEO Chris Wilson, 'as Tenetic continues expanding its market presence and delivering transformative insights to clients nationwide. His deep expertise in national media sales and proven ability to scale innovative solutions make him the ideal leader to drive the national product forward.'

The firm is on the web at www.tenetic.com .